BRIEF: Create a contemporary go-to brand for gut health drinks.
CREATIVE SOLUTION: The ‘gut’ in a heart shape reads ‘Love Your Gut’, an icon that’s now synonymous with gut health. Simple and memorable. Over the past few years, we’ve worked closely with the Founder and his team, tweaking and refining the brand and packaging whilst also developing new product concepts.
RESULTS: Biomel has become the UK’s fastest-growing Active Health Drink. * Achieving a 1,000% growth rate in over 3,000 stores. Now available in Waitrose, Selfridges, Boots, M&S, Sainsbury’s, WholeFoods and Planet Organic, Dunnes and Holland & Barrett. *Source: The Grocer.
